Design and Corporations
Because all you ever hear about in school is individual genius, and because I like design, and because it's earnings week and I read the Journal, I've been thinking about great design companies. Let's recognize firms that design well, or for whom design is central to their organization. It's a top three list for now:
3. Toll Brothers: They're detailing is way beyond what, e.g., Hovanian is able to do. More importantly, they've been good at developing whole new categories of residential development (think 50+ active living communities).
2. Apple: No other company is as closely identified with design. And they're products *are* good. The ipod, itunes, ilife: they're transformative. And I generally like the packaging.
1. Starbucks: Okay, first they helped introduce coffee to the mass market - or moreso changed where and how we consume it. But it's not about the coffee (and Starbucks knows it). Starbucks is giving people a third place that you can visit during the day.
Honorable mention: Proctor and Gamble, IKEA.
3. Toll Brothers: They're detailing is way beyond what, e.g., Hovanian is able to do. More importantly, they've been good at developing whole new categories of residential development (think 50+ active living communities).
2. Apple: No other company is as closely identified with design. And they're products *are* good. The ipod, itunes, ilife: they're transformative. And I generally like the packaging.
1. Starbucks: Okay, first they helped introduce coffee to the mass market - or moreso changed where and how we consume it. But it's not about the coffee (and Starbucks knows it). Starbucks is giving people a third place that you can visit during the day.
Honorable mention: Proctor and Gamble, IKEA.
posted by Jason at 10:54 PM
2 Comments:
What about Target and their "democratization of design" (i.e., have high-end designers create cheap lines to sell in stores...)
target is a good one, esp. when you consider how sucky walmart is at design...
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